Getting started
- Inside the admin panel navigate to the Data Sources page and click + NEW on the top right corner.
- Choose Snapchat from the list.
- Click Click to connect with Snapchat and go through the authentication and setup flow.
- Select the account from which you would like to import the cost data.
- Click Save.
UTM tagging best practices
The Snapchat Ads API does not support extracting UTM tagging structures from ads. To ensure SegmentStream can link ad costs to session data, you’ll need to use URL macro parameters in your ad URLs.
Here’s how to set them up:
- In the Ad Details section of your ad setup, click on the Build URL parameters option.
- We recommend passing the
{{campaign.id}}value to the Campaign ID field, and {{ad.id}} to the Campaign content field as illustrated below. However, if you can’t alter the existing tags, you can skip this step and proceed to add Custom parameters.
- In the Custom parameters setting add
campaign_idandad_idwith the values{{campaign.id}}and{{ad.id}}respectively, as shown in the screenshot below. If you implement these custom parameters, there’s no need to edit the Campaign ID and Campaign content fields.
- Click Continue.
For more information on how to implement URL parameters in your ads, please refer to the Snapchat documentation.