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Getting started

1

Navigate to Data Sources

Inside the admin panel navigate to the Data Sources page and click + NEW on the top right corner.
2

Select Snapchat

Choose Snapchat from the list.
3

Authenticate

Click Click to connect with Snapchat and go through the authentication and setup flow.
4

Select account

Select the account from which you would like to import the cost data.
5

Save

Click Save.

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UTM tagging best practices

The Snapchat Ads API does not support extracting UTM tagging structures from ads. To ensure SegmentStream can link ad costs to session data, you will need to use URL macro parameters in your ad URLs.
1

Open URL parameters

In the Ad Details section of your ad setup, click on the Build URL parameters option.
2

Set campaign and ad IDs

We recommend passing the {{campaign.id}} value to the Campaign ID field, and {{ad.id}} to the Campaign content field. However, if you cannot alter the existing tags, you can skip this step and proceed to add custom parameters.
3

Add custom parameters

In the Custom parameters setting add campaign_id and ad_id with the values {{campaign.id}} and {{ad.id}} respectively. If you implement these custom parameters, there is no need to edit the Campaign ID and Campaign content fields.
4

Continue

Click Continue.
For more information on how to implement URL parameters in your ads, refer to the Snapchat documentation.