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Dimensions

This page describes all the dimensions currently available in SegmentStream.
Dimension
Description
How it's Populated
Account Name
The account that led a user to your website.
The name of the account from the ad platform.
Ad Group
The ad group that led a user to your website.
The name of the ad group from the ad platform.
Ad Name
The ad that led a user to your website.
The name of the ad from the ad platform.
Ad Platform
The ad platform that led a user to your website.
The name of the ad platform.
Campaign
The campaign that led a user to your website.
The name of the campaign from the ad platform.
Campaign Type
The campaign type that led a user to your website.
The type of the campaign from the ad platform.
City
The city where the session occurred.
The name of the city.
Client ID
The unique identifier assigned by Google Analytics to a web browser on a specific device.
The value of the _ga first party cookie. Clicking on it will open a user-journey exploration window.
Country
The country where the session occurred.
The name of the country.
Data Source ID
The identifier of the data source that imported the session and ad platform data.
Event tracking data sources have IDs resembling numbers, such as '12345'. If ad platform data isn't matched to sessions, it is reported under the 'costData' value.
Date
The date of the reported data.
Date in YYYY-MM-DD format.
Device
The type of device where the session occurred.
Device type, mobile or desktop.
Device Brand
The brand of the device where the session occurred.
Device brand, such as Microsoft or Apple.
Domain
The domain to which the row is attributed.
The domain to which the session was attributed. If the data isn't linked to a session, the domain that the ad platform is directing to will be displayed.
Landing Page
The URL the user first arrives at during their session on the website.
The full URL of the landing page including the parameters.
Medium
The medium that led a user to your website.
Region
The region where the session occurred.
The name of the region.
Source
The source that led a user to your website.
Source/Medium
The source and medium that led a user to your website.
Targeting Name
The keyword that led a user to your website.
The full keyword.
UTM Campaign
The value of the utm_campaign GET-parameter of the link that initiated the session
Contents of the utm_campaign GET-parameter of the landing page URL.
UTM Content
The value of the utm_content GET-parameter of the link that initiated the session
Contents of the utm_content GET-parameter of the landing page URL.
UTM Term
The value of the utm_term GET-parameter of the link that initiated the session
Contents of the utm_term GET-parameter of the landing page URL.

Source and Medium dimension values

The 'Source' and 'Medium' dimensions tell us where website visitors are coming from. Here's how we figure them out:
  • Using URL Parameters: When someone lands on your site, we first look for 'utm_source' and 'utm_medium' parameters in the URL they came from. If these parameters exist, we use their values for 'Source' and 'Medium'. If they're not there, we look at the name of the advertising platform (like Google Ads or Facebook Ads) and use that as the 'Source', with 'cpc' (cost-per-click) as the 'Medium'.
  • Google Traffic: If the link contains parameters like gclid, wbraid, or gbraid, indicating traffic from Google, we set 'Source' to 'google' and 'Medium' to 'cpc'.
  • Organic Search: When visitors come from a search engine's unpaid (organic) results, we record the search engine's domain as the 'Source' (e.g., google.com) and mark the 'Medium' as 'organic'.
  • Referral Traffic: If they come from another website, we use that website's domain as the 'Source' and mark the 'Medium' as 'referral'.
  • Direct Visits: If visitors directly type your website's URL into their browser, or if we can't identify where they came from, both 'Source' and 'Medium' are labeled as '(direct)' and '(none)', respectively.
This helps us understand where your website traffic is coming from and how they found you.

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