Skip to main content

​
What is SegmentStream?

SegmentStream lets you measure your advertising ROI and other KPIs by consolidating first-party and third-party data. With the power of Machine Learning, it evaluates the incremental value of each marketing touchpoint across various devices and browsers. For an in-depth understanding of how SegmentStream supports multi-touch attribution, refer to the SegmentStream basics article.

​
How to integrate SegmentStream

The integration process with SegmentStream is straightforward. Follow the key steps below or jump straight to the Quick start guide.
1

Create an account

Sign up using the link provided by your SegmentStream manager.
2

Configure your data warehouse

Connect a data warehouse to store and process your project’s data (optional).
3

Set up event tracking

Configure event tracking on your website using GTM or GTAG.js.
4

Connect marketing platforms

Connect your advertising platforms with built-in integrations.
5

Define conversions

Set up your business conversions to track.
6

Optimize budget allocation

Use the AI-powered budget allocation recommendation engine.
7

Analyze KPIs

Review your KPIs through built-in reports.

​
How to use SegmentStream

SegmentStream offers a range of modules designed to enhance your data analysis and marketing strategies.

Project configuration

Set up your data warehouse, event tracking, advertising platform integrations, and conversions.

Dashboards

Monitor and analyze key insights at a glance with an intuitive dashboard overview.

Attribution

Customize reports and gain insights into marketing analytics with configurable attribution models.

Optimization

Maximize ROI through AI-powered budget reallocation across all your digital channels and campaigns.

Geo Tests

Measure the real sales impact of your paid media investments with controlled geo experiments.

MCP

Connect AI tools to your SegmentStream workspace to query attribution data through natural language.

​
Troubleshooting and FAQs

Each section in the documentation includes an FAQ page addressing common questions and potential issues:

​
Support and feedback

If you encounter any issues, use the support button within your dashboard to communicate directly with the product team.