What is SegmentStream?
SegmentStream lets you measure your advertising ROI and other KPIs by consolidating first-party and third-party data. With the power of Machine Learning, it evaluates the incremental value of each marketing touchpoint across various devices and browsers. For an in-depth understanding of how SegmentStream supports multi-touch attribution, refer to the SegmentStream basics article.How to integrate SegmentStream
The integration process with SegmentStream is straightforward. Follow the key steps below or jump straight to the Quick start guide.Configure your data warehouse
Connect a data warehouse to store and process your project’s data (optional).
How to use SegmentStream
SegmentStream offers a range of modules designed to enhance your data analysis and marketing strategies.Project configuration
Set up your data warehouse, event tracking, advertising platform integrations, and conversions.
Dashboards
Monitor and analyze key insights at a glance with an intuitive dashboard overview.
Attribution
Customize reports and gain insights into marketing analytics with configurable attribution models.
Optimization
Maximize ROI through AI-powered budget reallocation across all your digital channels and campaigns.
Geo Tests
Measure the real sales impact of your paid media investments with controlled geo experiments.