SegmentStream SDK

1. Inside your Google Tag Manager go to Tags, and click New:

2. Name the tag SegmentStream SDK, and choose the Custom HTML tag type:

3. Enter the following code that will be provided by your SegmentStream account manager.

html
<script>(function(){var s=window.segmentstream=window.segmentstream||{};
s._q=s._q||[];['init','conversion'].forEach(function(m){
s[m]=function(){s._q.push([m,Array.prototype.slice.call(arguments)])}})})();</script>

<script async src="https://cdn.segmentstream.com/js/segmentstream.min.js">
</script>

<script>segmentstream.init("ID PROVIDED BY MANAGER");</script>

4. Expand the Advanced Settings and select Once per page in the Tag firing options.

5. Choose All Pages in the Firing Triggers option.

1. Go to Triggers, and click New:

2. Name the trigger as it suits you, for example Event - non_idle, and choose the Custom Event trigger type:

3. Enter non_idle in the Event name field, which is the name of the event pushed into the dataLayer by the SDK script. It should look like this:

4. In order to collect the non-idle time, we have to create a new variable. Go to Variables, click New:

5. Name the variable as nonIdleTimeElapsed, and select the Data Layer Variable type:

6. Enter nonIdleTimeElapsed in the Data Layer Variable Name field, your variable should look like this:

7. Go to Tags, click New:

8. Choose GA4 Event tag type.

9. Enter the Measurement ID used by your Google Tag.

10. Set Event - non_idle as the trigger.

11. Enter the settings:
• Event Name: non_idle
• Event Parameters:
• value - {{nonIdleTimeElapsed}}
⚠️
The event name must be exactly non_idle (case-sensitive), and the event parameter name should be exactly value. Any other variations will not be recognised by the system.

1. Go to Triggers, and click New:

2. Name the trigger as it suits you, for example Event - bot_detected, and choose the Custom Event trigger type:

3. Enter bot_detected in the Event name field, which is the name of the event pushed into the dataLayer by the SDK script. It should look like this:

4. Go to Variables, click New:

5. Name the variable as is_bot, and select the Data Layer Variable type:

6. Enter is_bot in the Data Layer Variable Name field, your variable should look like this:

7. Go to Tags, click New:

8. Choose GA4 Event tag type.

9. Enter the Measurement ID used by your Google Tag.

10. Set Event - bot_detected as the trigger.

11. Enter the settings:
• Event Name: bot_detected
• User Properties:
• is_bot - {{is_bot}}
⚠️
The event name must be exactly bot_detected (case-sensitive), and the user property name should be exactly is_bot. Any other variations will not be recognised by the system.

12. Optional - Create an is_bot user level dimension by following our guide - Additional GA4 settings.

1. Inside your Google Tag Manager go to Tags, and click New:

2. Name the tag SegmentStream Conversion Tracking, and choose the Custom HTML tag type.

3. In the HTML block, insert the code below. When tracking purchases, replace ORDER_ID and ORDER_VALUE with the variables used in your GA4 conversion tag for id and value.



1. For conversions with an order ID (e.g., purchases):

html
<script>
segmentstream.conversion({
  id: 'ORDER_ID',
  type: 'purchase',
  value: ORDER_VALUE
});
</script>

2. For conversions without an order ID (e.g., leads):

html
<script>
segmentstream.conversion({
  type: 'lead'
});
</script>

3. For conversions with a value but no order ID:

html
<script>
segmentstream.conversion({
  type: 'signup',
  value: ORDER_VALUE
});
</script>

4. Set the trigger for this tag to match the trigger used by your GA4 conversion tag.

5. In Tag Sequencing, make sure the SegmentStream SDK tag fires before this tag.

6. Save and Publish the changes.

javascript
segmentstream.conversion({
  id: 'ORDER_ID',  // Optional: unique identifier for the conversion
  type: 'purchase',  // Required: event type (e.g., 'purchase', 'lead', 'signup')
  value: ORDER_VALUE   // Optional: numeric value of the conversion
});

1. E-commerce purchase with order ID and value:

javascript
segmentstream.conversion({
  id: 'ORD-12345',
  type: 'purchase',
  value: 199.99
});

2. Lead conversion without ID or value:

javascript
segmentstream.conversion({
  type: 'lead'
});

3. Subscription with ID but no value:

javascript
segmentstream.conversion({
  id: 'SUB-67890',
  type: 'subscription'
});

javascript
window.segmentstream.anonymousId()

• If the user has consented to cookies, this method will return the _ga cookie value.

• If the user has not consented, it will return a generated anonymous ID (instead of null).

1. Replace the _ga cookie
If your CRM currently receives the _ga cookie value, replace it with window.segmentstream.anonymousId().

2. If replacement is not possible
Send the anonymousId() value to a separate field in your CRM.

3. Trigger the Conversion Event on the Same Page
On the same page where the lead is sent to the CRM, you must also call window.segmentstream.conversion().
☝
Calling the conversion method on a different page, for example, a redirect page after the lead is sent, will not work for aggregated conversion attribution. The call must happen on the same page where the lead is submitted.

4. Usage Example

javascript
// code that sends data to the CRM
const clientId = window.segmentstream.anonymousId();
sendLeadToCRM({
    name: leadName,
    email: leadEmail,
    clientId: clientId
});

// code that sends data to SegmentStream
window.segmentstream.conversion();

• Toggle the collect_activity module (used for sending the non_idle event).

• Toggle the click_id_propagation module (used for attributing users browsing via in-app browsers).

• Toggle the enable_bot_detection module (used for identifying bots).

html
<script>(function(){var s=window.segmentstream=window.segmentstream||{};
s._q=s._q||[];['init','conversion'].forEach(function(m){
s[m]=function(){s._q.push([m,Array.prototype.slice.call(arguments)])}})})();</script>

<script>
  window.segmentstream_sdk_settings = {
    collect_activity: true, // activity event tracking
    click_id_propagation: true, // attribution improvement
    enable_bot_detection: true // bot detection
  };
</script>

<script async src="https://cdn.segmentstream.com/js/segmentstream.min.js">
</script>
<script>segmentstream.init("ID PROVIDED BY MANAGER");</script>