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Customise your tables in SegmentStream using the Dimensions, Metrics, and Conversions controls.

Dimensions

Dimensions represent specific categories or slices of data you want to analyse, often in the form of strings such as campaign names, countries, or keywords. You can find the description of all available dimensions on the dimensions page.

How to modify

1

Open the dimensions panel

Click the Dimensions button above the table.
2

Select and arrange dimensions

In the window that appears, select the dimensions you want on the left and arrange their order on the right.
Order matters. SegmentStream uses a drill-down logic, letting you explore more detailed views with a single click.
Dimensions configuration

Metrics

Metrics are numerical values corresponding to dimension values.

How to modify

1

Open the metrics panel

Click the Metrics button above the table.
2

Select metrics

In the window that appears:
  • The Metrics section contains general metrics (for example, Clicks, Sessions, Users).
  • The Conversion metrics section contains performance-related metrics such as conversion rate or ROAS.
Metrics configuration

Conversions

SegmentStream lets you add and compare multiple conversions and attribution models side by side.

How to modify

1

Open the conversions panel

Click the Conversions button.
2

Select conversions and models

In the window that appears, select the desired conversions and attribution models.
3

Rearrange the order

Use drag-and-drop with the handler to the left of each conversion name.
Conversions configuration

Sorting and visualisation

Sorting

Click a metric name to sort data. Click again to reverse the order.
SegmentStream does not currently support ordering by dimension values.

Visualisation options

Under the name of each metric you will find icons for three visualisation types:
  • Show on chart — display a metric on the chart.
  • Percentage of total — show values as a percentage of the total.
  • Percentage difference from average — available for metrics like Conv. Rate, Cost / Conv., CRR, and ROAS.

Selecting and analysing dimension values

To visualise specific dimensions on your chart:
  1. In the dimensions column, find the checkbox next to each dimension value.
  2. Select one or more checkboxes. For instance, check both “Campaign 1” and “Campaign 2” for a comparative analysis.
  3. Uncheck the Total option to focus only on specific dimensions.
  4. The chart updates to display data for the checked dimensions.
  5. To reset selections, click the top checkbox which toggles select all/deselect all.

Saving your customisations

  1. Click the Save button in the top right to save changes.
  2. To save your current view as a new one, click the dropdown next to Save and choose Save as new. Provide a name for your new view in the window that appears.