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Events tracking

Events are specific actions or interactions that users perform on your website or application, such as clicking a button, viewing a page, or completing a form. They play a significant role in training our machine learning models as the models analyse the sequence of events leading up to conversions to power the attribution models you can use in our reports.
To effectively track events, we offer comprehensive resources that provide step-by-step guidance:
  • For website event tracking, please refer to our Web Tracking documentation.
  • If you are looking to track events within your app, please explore our App Tracking documentation.

In this section

Web TrackingApp TrackingConsent ModeAdvanced Tracking SettingsFAQ