Here at SegmentStream, we prioritize the privacy of your users and want to ensure that you have a clear understanding of how behavioral data is handled within our application.
Consent-Driven Model
We strictly adhere to a consent-driven model, collecting behavioral data only when users explicitly consent through the implemented consent management solution on your website or app. This guide emphasizes transparency in our data practices and aligns with industry standards.
Implementing Consent Mode
Consent implementation will differ depending on the event tracking method used to integrate SegmentStream, for more information on event tracking please refer to the relevant documentation section - Events tracking.
Streaming
When using event tracking through a streaming connection, data is sent directly to SegmentStream servers. If users give consent, their choices align with Google Analytics 4 for consistent and compliant data collection. This means that if consent mode is set up in the Google Analytics 4 tag forwarding data to SegmentStream, it will be processed accordingly.
Google Analytics 4 BigQuery Link
When events tracking is using the BigQuery Link, SegmentStream will access data that has already been processed according to the consent mode set up for the connected Google Analytics 4 stream. It is recommended to review your GA4 consent mode implementation before connecting SegmentStream.
Adobe Analytics
When event tracking is implemented through Adobe Analytics, SegmentStream will only be able to access data that has been collected in accordance to the rule conditions set in the Adobe customer consent implementation. It is recommended to review your Adobe Analytics consent mode implementation before connection SegmentStream.
Consent and Attribution Behaviour
When users reject analytics (statistics) cookies, their session data is anonymised and remains non-identifiable. However, even in its anonymised form, this data helps improve SegmentStream's machine learning models, leading to more accurate predictions.
- If your website’s GA4 consent mode allows anonymised data to be sent when consent is rejected, SegmentStream’s attribution model will distribute the conversions from unconsented visits as a score across sessions where consent was granted.
- If GA4 tracking is completely disabled when consent is rejected, SegmentStream will only distribute conversions among consented visits.
Example of conversions tracked on visits where consent was rejected being distributed to visits that accepted consent.
