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Getting started

1

Navigate to Data Sources

Inside the admin panel navigate to the Data Sources page and click + NEW on the top right corner.
2

Select Google Ads

Choose Google Ads from the list.
3

Authenticate

Click Authenticate with Google and go through the authentication flow.
4

Select accounts

Select the manager or individual Google Ads advertising accounts you would like to connect.
5

Save

Click Save.

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Manager advertising accounts

By default, both manager and individual advertising accounts are available for data import. If you select a manager account, all associated individual accounts will be automatically connected as well.

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UTM tagging best practices

SegmentStream uses the Google Click ID (GCLID) to link sessions to ad cost data. However, in some cases, the GCLID may be unavailable due to privacy issues. In such cases, you can link sessions by adding the utm_source, utm_medium, and utm_id parameters to your tracking template. We suggest using the following format in the Google Ads account-level tracking template:
text
For instructions on how to edit your tracking template, refer to the Google Ads documentation.
To ensure proper allocation of costs for your ad extension clicks (such as sitelink extensions, price extensions, promotion extensions, etc.), avoid defining UTM parameters at the Ad or Ad Extension level. Instead, define your UTM parameters at the Account, Campaign, or Ad Group level.

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Supported dynamic URL parameters

By default Google Ads allows the use of dynamic URL tagging parameters to track campaigns. SegmentStream supports the following parameters:
If you use unsupported parameters in UTM tags, you will see the parameter names instead of their values (for example, {source} instead of search.google.com). Move unsupported parameters from UTM tags to additional custom GET parameters and collect them to custom dimensions in Google Analytics.

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Sharing access with SegmentStream

To help SegmentStream perform quality checks and validate data, you can share view-only access to your Google Ads account. Contact the support team at [email protected] with your Google Ads Account ID(s), and a linking request will be sent from the MCC for troubleshooting access.