Google Sheets

Using Google Sheets data source is a universal way to import any type of data even if you didn’t find appropriate data source inside the SegmentStream admin panel.

Creating a costs sheet

In order to be able to import custom costs into SegmentStream you need to create a Google Sheet with custom costs with the following format:

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Please use this template.

Name	Type	Required	Description	Example
date	DATE	required	Reporting date `YYYY-MM-DD` format YYYY-MM-DD	2020-04-03
currency	STRING	required	Currency code	USD
cost	FLOAT	required	Total spendings for the reporting date.	460.5
impressions	INTEGER	optional	Total number of impressions during the day.	12500
clicks	INTEGER	optional	Total number of impressions during the day.	284
utmMedium	STRING	required	utm_medium URL parameter attributied to the costs entry	cpa
utmSource	STRING	required	utm_source URL parameter attributied to the costs entry	partner1
utmCampaign	STRING	optional	utm_campaign URL parameter attributied to the costs entry	campaign1
utmTerm	STRING	optional	utm_term URL parameter attributied to the costs entry	black_shoes
utmContent	STRING	optional	utm_content URL parameter attributied to the costs entry	bottom_cta_button
campaign	STRING	optional	The name of the campaign as it will be reported inside SegmentStream	Example Campaign

Monthly costs import

Sometimes it might be required to import monthly costs (subscriptions, salaries) and attribute them to specific set of UTM parameters, for example:

SEO costs

CDP/ESP costs

PR costs

For example, if you spent $3000 each month of the first quarter of 2024 on your favorite ESP platform and would like to attribute these costs to utm_source=my_esp and utm_medium=email, you can use the following approach.

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Please use this template for uploading monthly costs.

month	currency	cost	impressions	clicks	utmSource	utmMedium
2024-01-01	USD	3000			email	my_esp
2024-02-01	USD	3000			email	my_esp
2024-03-01	USD	3000			email	my_esp

Enabling Google Sheets data source

Go to SegmentStream admin panel ▸.

Go to the Data Sources section and click + NEW.

Select Google Sheets.

Click Authenticate with Google and go through the authentication flow.

In the Google Spreadsheet URL field specify the URL of the sheet that you want to import.

Select report type (in most cases you would need either Daily cost data group by UTM or Monthly cost data grouped by UTM)

Map sheet columns to proper data types in case you decided to use custom report type:

date -> DATE

cost -> FLOAT

impressions -> INTEGER

clicks -> INTEGER

By default, all other columns will by imported as String.

In the Destination table name field specify the BigQuery table name that will contain imported sheet data.

What’s next

During the next 24 hours your data will be uploaded to the corresponding BigQuery table.