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Getting started

1

Navigate to Data Sources

Inside the admin panel navigate to the Data Sources page and click + NEW on the top right corner.
2

Select Pinterest

Choose Pinterest from the list.
3

Authenticate

Click Click to connect Pinterest and go through the authentication and setup flow.
4

Name the data source

Name your data source.
5

Save

Click Save.

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UTM tagging best practices

Adding a utm_id parameter to your tagging template will guarantee improved stitching quality of costs to sessions without altering the rest of your existing UTM tags.
1

Append the utm_id parameter

In the Destination URL field of your ad setup, append the following parameter to your URL:
text
2

Publish

Click Publish.

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Shopping campaigns settings

SegmentStream does not support automatic UTM matching for Shopping campaigns. You will need to match these types of campaigns manually inside the SegmentStream admin panel using the following settings.

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URL parameters for all Shopping campaigns

If you use a single UTM tracking template for all Shopping campaigns in your Pinterest account, enter it into this field to ensure proper allocation of cost to sessions in the reports.

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URL parameters for specific Shopping campaigns

If specific Shopping campaigns in your Pinterest account use unique UTM tracking templates, enter the respective Campaign ID and URL parameters to ensure that the cost is properly allocated to sessions for those campaigns.

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Supported dynamic URL parameters

By default Pinterest allows the use of dynamic URL tagging parameters to track campaigns. SegmentStream supports the following parameters: