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Getting started

1

Navigate to Data Sources

Inside the admin panel navigate to the Data Sources page and click + NEW on the top right corner.
2

Select LinkedIn

Choose LinkedIn from the list.
3

Authenticate

Click Authenticate with LinkedIn and go through the authentication flow.
4

Select accounts

Select the accounts you would like to connect.
5

Save

Click Save.

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UTM tagging best practices

Adding a utm_id parameter to your tagging template will guarantee improved stitching quality of costs to sessions without altering the rest of your existing UTM tags.
1

Open URL parameters

In the left side menu, select Account settings > URL parameters.
2

Add tracking parameters

Add the following to the Account tracking parameters field:
text
utm_id={{CAMPAIGN_ID}}&utm_campaign={{CAMPAIGN_NAME}}&utm_content={{CREATIVE_ID}}&utm_source=linkedin&utm_medium=paid-social
3

Save

Click Save.
Once the utm_id parameter is implemented, sessions will be stitched with costs at the ad level. The Campaign and Ad Group dimensions of the SegmentStream reports will display the LinkedIn campaign name and campaign group name, respectively.