Google Display and Video 360

Getting started

  1. Inside the admin panel navigate to the Data Sources page and click + NEW on the top right corner.
  1. Choose Google Display & Video 360 from the list.
  1. Click Click to authenticate with Google and go through the authentication and setup flow.
  1. Name your data source.
  1. Select the partner and advertisers from which you would like to import cost data.
  1. Click Save.

UTM matching for Youtube & partners ads

Currently, SegmentStream does not support automatic UTM matching for Youtube & partners ads.
You can define the default utm_source and utm_medium for all these ads through the UTM source for YouTube & partners ads and UTM medium for YouTube & partners ads settings, and SegmentStream will use the campaign name of those ads to match by utm_campaign.
The following setup will help improve cost data stitching and will allow seeing costs at campaign level for Youtube & partners ads.
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utm_source=youtube&utm_medium=cpm&utm_campaign={campaign name in the DV360 interface}
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