Yandex.Market data source

Getting started

  1. Inside the admin panel click Add Data Source.
  2. Choose Yandex.Market from the list.
  3. Click Authenticate with Yandex and go through the authentication flow.
  4. Select shops which cost data you would like to import or select All shops option to import cost data from all the shops your account has access to.
  5. Enable required reports.
  6. Click Save.

Available reports

SegmentStream allows to import the following reports from Yandex.Market.

Campaign performance

Table name

yandexMarketCampaignStatistics_{SHOP_NAME}_{YYYYMMDD}

Table schema

Field name Type Mode
offer_id STRING REQUIRED
spending FLOAT REQUIRED
clicks INTEGER REQUIRED
campaign_name STRING REQUIRED

Additional transformation settings

Besides default reports import, SegmentStream allows to apply additional transformations for the data and help prepare cost data reports grouped by UTM.

This might be very handy if you need to stitch cost data with website sessions or send cost data into Google Analytics.

To enable this transformation use “Import cost data grouped by UTM” setting. Once enabled, a new table with cost data grouped by UTM will appear in your data warehouse.

Table name

yandexMarketCosts_{SHOP_NAME}_{YYYYMMDD}

Table schema

Field name Type Mode
date DATE NULLABLE
utmSource STRING NULLABLE
utmMedium STRING NULLABLE
utmCampaign STRING NULLABLE
utmContent STRING NULLABLE
utmTerm STRING NULLABLE
cost FLOAT REQUIRED
clicks INTEGER NULLABLE
impressions INTEGER NULLABLE
currency STRING NULLABLE

Excluding VAT

By default, Yandex.Market cost data includes VAT when you account currency is RUB. To exclude VAT from imported costs you should switch on Exclude VAT option and define the VAT rate to be excluded.

This document was last updated on July 20, 2020. If you notice any gaps, outdated information or simply want to leave some feedback to help us improve our documentation, please let us know!