RTB House data source

Getting started

  1. Inside the admin panel click Add Data Source.
  2. Choose RTB House from the list.
  3. Authenticate using your RTB House Username and Password.
  4. Enable required reports.
  5. Click Save.

Available reports

SegmentStream allows to import the following reports from RTB House.

Category statistics

Table name

rtbHouseCategoryStatsReport_{USER_LOGIN}_{YYYYMMDD}

Table schema

Field name Type Mode
category STRING NULLABLE
categoryId INTEGER NULLABLE
conversionsValue INTEGER NULLABLE
impsCount FLOAT NULLABLE
clicksCount INTEGER NULLABLE
ctr FLOAT NULLABLE
conversionsRate FLOAT NULLABLE
campaignCost FLOAT NULLABLE
cpc FLOAT NULLABLE
conversionsCount INTEGER NULLABLE
currency STRING NULLABLE
date DATE NULLABLE

Additional transformation settings

Besides default reports import, SegmentStream allows to apply additional transformations for the data and help prepare cost data reports grouped by UTM.

This might be very handy if you need to stitch cost data with website sessions or send cost data into Google Analytics.

To enable this transformation use “Import cost data grouped by UTM” setting. Once enabled, a new table with cost data grouped by UTM will appear in your data warehouse.

Table name

rtbHouseCosts_{SHOP_NAME}_{YYYYMMDD}

Table schema

Field name Type Mode
date DATE NULLABLE
cost FLOAT NULLABLE
clicks FLOAT NULLABLE
impressions FLOAT NULLABLE
utmTerm INTEGER NULLABLE
utmCampaign STRING NULLABLE
utmContent STRING NULLABLE
utmMedium STRING NULLABLE
utmSource STRING NULLABLE
currency STRING NULLABLE

UTM matching for campaigns

Currently, SegmentStream supports automatic UTM matching for RTBHouse campaigns only when UTM params are defined inside the URL for each offer in your product feed. Otherwise, you would need to match RTBHouse campaigns mannually inside the SegmentStream admin panel.

By default, the following matching applies for utm_source and utm_medium:

  • utm_source ▸ rtbhouse
  • utm_medium ▸ cpc

This matching can be changed inside the admin panel by specifying appropriate values UTM source and UTM medium options.

This document was last updated on October 2, 2020. If you notice any gaps, outdated information or simply want to leave some feedback to help us improve our documentation, please let us know!