Getting started

  1. Inside the admin panel click Add Data Source.
  2. Choose Pinterest from the list.
  3. Click Click to connect Pinterest and go through the authentication and setup flow.
  4. Name your data source.
  5. Click Save.

Supported dynamic URL parameters

By default Pinterest allows to use a lot of dynamic URL tagging parameters to track campaigns.

SegmentStream supports the following parameters:

Name Description
{campaignid} Advertising campaign ID.
{campaign_name} Advertising campaign name.
{adgroupid} Ad group ID.
{adgroup_name} Ad group name.
{creative_id} Pin promotion ID.
{adid} Pin promotion ID.

UTM matching for Shopping campaigns

Currently, SegmentStream does not support automatic UTM matching for Shopping campaigns. This means that you would need to match these types of campaigns manually inside the SegmentStream admin panel.

You can define the domain and UTM parameters for all Shopping campaigns through the Landing page domain for Shopping campaigns and URL parameters for all Shopping campaigns settings, and also define UTM parameters for specific Shopping campaigns by matching between the Campaign ID and URL parameters in the URL parameters for specific Shopping campaigns setting.

For example, if all Shopping campaigns have the following link to the website http://www.site.com/?utm_source=Pinterest&utm_medium=cpc&utm_campaign={campaignid} and a Shopping campaign with the Campaign ID = 123123123 with the following link to the website: http://www.site.com/?utm_source=Pinterest&utm_medium=cpc&utm_campaign=Remarketing&utm_content=Shopping, the mapping should be the following:

123123123utm_source=Pinterest&utm_medium=cpc&utm_campaign=Remarketing&utm_content=Shopping

This is how it might look inside the admin panel: Pinterest URL params matching

This document was last updated on August 13, 2021. If you notice any gaps, outdated information or simply want to leave some feedback to help us improve our documentation, please let us know!