Google Campaign Manager data source

Getting started

  1. Inside the admin panel navigate to the Data Sources page and click + NEW on the top right corner.
  2. Choose Google Campaign Manager from the list.
  3. Click Authenticate with Google and go through the authentication flow.
  4. Select Profile and a list of Sites whose cost data you would like to import.
  5. Click Save.

Additional transformation settings

SegmentStream allows to apply additional transformations for the data and help prepare cost data reports grouped by UTM.

This might be very handy if you need to stitch cost data with website sessions.

To enable this transformation use “Import cost data grouped by UTM” setting. Once enabled, a new table with cost data grouped by UTM will appear in your data warehouse.

Table name

googleCampaignManagerCosts_{YYYYMMDD}

Table schema

Field name Type Mode
cost FLOAT REQUIRED
clicks INTEGER NULLABLE
impressions INTEGER NULLABLE
utmTerm STRING NULLABLE
utmCampaign STRING NULLABLE
utmContent STRING NULLABLE
utmMedium STRING REQUIRED
utmSource STRING REQUIRED
currency STRING NULLABLE

This document was last updated on October 6, 2020. If you notice any gaps, outdated information or simply want to leave some feedback to help us improve our documentation, please let us know!