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To see how well your online advertising and marketing campaigns are performing, you can connect your advertising platforms to SegmentStream. This allows you to view campaign performance data in SegmentStream reports.

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Connecting a data source

1

Navigate to Data Sources

Go to the Data Sources page in the Settings section of the admin panel.
2

Select the data source

Select the data source that you wish to connect.
3

Authenticate

Complete the authorisation process to allow SegmentStream to collect ad platform data.
4

Pick accounts

Pick the accounts you want to connect through the data source.
5

Name and save

Provide a unique name for your data source and click Save.
Connecting a data source in the admin panel

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Available integrations

Facebook

Import cost data from Facebook Ads.

Google Ads

Import cost data from Google Ads.

Microsoft Advertising

Import cost data from Microsoft Advertising.

LinkedIn

Import cost data from LinkedIn Ads.

TikTok

Import cost data from TikTok Ads.

RTB House

Import cost data from RTB House.

Pinterest

Import cost data from Pinterest Ads.

Criteo

Import cost data from Criteo.

Google DV360

Import cost data from Google Display & Video 360.

Twitter (X Ads)

Import cost data from X Ads.

Awin

Import cost data from Awin.

impact.com

Import cost data from impact.com.

Google Sheets

Import cost data from Google Sheets.

Reddit

Import cost data from Reddit Ads.

Snapchat

Import cost data from Snapchat Ads.

Hubspot

Import CRM data from Hubspot.

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Other supported platforms

The following platforms are also available as data sources through the admin panel. They follow the standard connection process and do not require additional configuration steps:
  • AdRoll
  • Google Campaign Manager
  • OutBrain
  • Quora
  • Microsoft Dynamics 365
  • Pipedrive
  • Salesforce
  • Appsflyer
  • JSON Feed
  • Webhook

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Best practices

If you run campaigns for multiple websites using one account, you can filter out unwanted websites from reports using the data source filters. This feature works for Google Ads, Facebook Ads, TikTok, and Microsoft Ads. Adjust the settings in each data source, and the changes will reflect in reports the next day. Data source filter settings

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Untracked clicks

When SegmentStream detects that clicks from a campaign in a connected ad platform data source cannot be matched with any sessions on the website, it generates a notification to highlight this issue. This typically occurs when the URLs used in your ads lack the required tracking parameters or when certain sections of your website do not have proper or complete implementation of the tracking code.

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FAQ

If you have questions about data sources, check the Data sources FAQ. Contact the support team if you need help connecting a data source.