Data warehouse
Connect a data warehouse to store and process your project data.
Events tracking
Configure event tracking to feed ML models and power attribution.
Identity graph
Stitch user sessions across browsers, devices, and channels.
SegmentStream SDK
Install the SDK to collect engagement signals and improve attribution.
Data sources
Connect advertising platforms to import cost and campaign data.
Conversions
Define the business conversions you want to track and attribute.
Attribution models
Choose and configure the attribution models for your reports.
Self-reported attribution
Collect “how did you hear about us?” survey data for attribution.