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The Attribution section provides tools for assessing your digital marketing campaign outcomes. Attribution reports are adaptable and let you quickly gauge key metrics, from Cost per Conversion to ROAS. You can compare multiple attribution models side by side within a single view.

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Getting started

Before using attribution reports:
  • To access reports, navigate to the Attribution tab in the main menu.
  • To switch between reports, click the report name.

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Charts

You can visualise data through line charts.
  • Multiple metrics — each line in the chart corresponds to a specific metric you have added to your table.
  • Grouping options — data can be grouped by day, week, or month.

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Table

Tables present data in three column types:
  • Dimensions — for example, Source/Medium, Campaign.
  • General metrics — for example, Cost, Impressions, Clicks, Users.
  • Conversion metrics — for example, Conversions, Conversion Value, ROAS.
Modify the table columns to your preference using the control buttons above. Learn more about customisation.
To export data from the table to CSV or Google Sheets, click the export button at the top right of the table.

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Filters

  • Date filters — located above the chart, this lets you specify a date range or compare two distinct periods such as the previous week.
  • Data filters — beneath the chart, refine your results based on specific criteria. For instance, filter results where Ad platform equals Facebook Ads AND Country is the UK.
Learn more about data filtering.

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Managing reports

Attribution reports are fully customisable. Tailor your view by adjusting the date range, setting filters, and adding or removing dimensions and metrics. To save your customised report, select Save or Save as new in the top right corner. This generates a new report view you can retrieve by selecting the report name from the dropdown menu in the top left corner.

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In this section

Dimensions

Standard and custom dimensions available in attribution reports.

Data filtering

Filter report data by date ranges and dimension values.

Customisation

Customise table dimensions, metrics, conversions, sorting, and visualisation.

Custom dimensions

Create custom groupings based on standard dimensions for tailored reports.

Metric approximation

How SegmentStream approximates metrics when publisher data lacks granularity.

Export table data

Export report data to CSV or Google Sheets.

External BI tools

Connect SegmentStream data to Looker Studio and other BI tools.

User-journey exploration

Analyse how users navigate your website and how attribution models assign credit.

FAQ

Frequently asked questions about attribution reports.