Getting started

  1. Inside the admin panel navigate to the Data Sources page and click + NEW on the top right corner.
  2. Choose Twitter from the list.
  3. Click Click to authenticate with Twitter and go through the authentication flow.
  4. Select accounts which cost data you would like to import.
  5. Click Save.

Default source/medium

Twitter allows running ads that do not lead directly to your website (for example Twitter page promo, Twitter post promo, events promo, etc). This means that these types of campaigns can not have UTM-params and it is not possible to import them into Google Analytics due to limitations that require all imported costs to have campaign source and medium defined.

As a workaround, you can define default UTM-source and UTM-medium for your Twitter data source to see costs for these campaigns inside your Google Analytics account.

This document was last updated on August 17, 2020. If you notice any gaps, outdated information or simply want to leave some feedback to help us improve our documentation, please let us know!