myTarget data source

Getting started

  1. Inside the admin panel click Add Data Source.
  2. Choose myTarget from the list.
  3. Click Authenticate with myTarget and go through the authentication flow.
  4. Enable required reports.
  5. Click Save.

Available reports

SegmentStream allows to import the following reports from myTarget.

Campaign statistics

Table name

myTargetCampaignStatistics_{USER_ID}_{YYYYMMDD}

Table schema

Field name Type Mode
cost FLOAT REQUIRED
impressions INTEGER REQUIRED
clicks INTEGER REQUIRED
banner_id INTEGER REQUIRED
campaign_id INTEGER REQUIRED
campaign_name STRING REQUIRED

Additional transformation settings

Besides default reports import, SegmentStream allows to apply additional transformations for the data and help prepare cost data reports grouped by UTM.

This might be very handy if you need to stitch cost data with website sessions or send cost data into Google Analytics.

To enable this transformation use “Import cost data grouped by UTM” setting. Once enabled, a new table with cost data grouped by UTM will appear in your data warehouse.

Table name

myTargetCosts_{USER_ID}_{YYYYMMDD}

Table schema

Field name Type Mode
date DATE NULLABLE
utmSource STRING NULLABLE
utmMedium STRING NULLABLE
utmCampaign STRING NULLABLE
utmContent STRING NULLABLE
utmTerm STRING NULLABLE
cost FLOAT REQUIRED
clicks INTEGER NULLABLE
impressions INTEGER NULLABLE
currency STRING NULLABLE

Supported dynamic URL parameters

By default myTarget allows to use a lot of dynamic URL tagging parameters to track campaigns.

SegmentStream supports the following parameters:

Name Description
{{advertiser_id}} Advertiser’s ID.
{{campaign_id}} Advertising campaign ID.
{{campaign_name}} Advertising campaign name.
{{banner_id}} Banner ID.

This document was last updated on June 20, 2020. If you notice any gaps, outdated information or simply want to leave some feedback to help us improve our documentation, please let us know!