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1

Select a conversion

Inside the admin panel, go to the Conversions page and select the conversion that you want to export from the list.
2

Add export

In the conversion menu, click Add Export.Add export button
3

Authenticate with Google Ads

Select Google Ads in the window that opens and go through the authentication flow.
4

Configure export settings

After the authentication flow, you should see the Google Ads export settings.
  • Select your advertising account and a conversion action that you have created. You can also create a new conversion action by selecting the option in the conversion action dropdown.
  • The attribution window will be set to the value you selected when creating the conversion action, but can be shortened if necessary.
5

Save

Click Save. Conversions will be automatically exported to Google Ads daily after data processing for the previous day is completed.
The first conversions will be uploaded at least 6 hours after the conversion is initially created in the Google Ads UI.

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Enhanced tracking

Enabling this feature allows SegmentStream to use the Google Ads Enhanced conversions for leads feature, an advanced version of offline conversion import. This method leverages user-provided data (such as email addresses) to supplement imported offline conversions, improving both attribution accuracy and bidding performance.

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Information SegmentStream can send

  • ip_address (single value, IPv4/IPv6, not available in UK/EU/CH)
  • hashed_email_addresses (SHA256)
  • hashed_phone_number (SHA256)
  • hashed address data including hashedFirstName, hashedLastName
To use Enhanced Tracking in SegmentStream, you must first accept Customer data terms and enable Enhanced conversions for leads in your Google Ads account.

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How to enable Enhanced conversions for leads

1

Open conversion settings

In your Google Ads account, go to Goals > Settings.
2

Accept customer data terms

Expand the Customer data terms section and accept the terms.
3

Enable Enhanced conversions for leads

Expand the Enhanced conversions for leads section and toggle the feature On.
4

Select data method

Select the method for providing user data. If your GA4 is implemented through GTM, choose the corresponding option.
5

Save

Click Save.
After completing these steps in Google Ads, enable Enhanced Tracking in SegmentStream. It may take up to 10 minutes before SegmentStream allows you to save the Enhanced Tracking conversion export due to Google Ads API delays.

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Retrospective updates

When this feature is enabled, conversions will be updated if their attribution data changes after the initial tracking. This is useful when conversion data is delayed — for example, when a user makes a purchase online but the transaction is finalized several days later after offline confirmation.

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Use imported conversions for optimization

You can use the imported conversion for bidding optimization at either the account-default or campaign-specific level.
1

Navigate to conversions

After confirming that data is flowing correctly, go to the Conversions section within Tools & Settings > Measurement in your Google Ads account.
2

Select the imported conversion

Click on the imported Conversion action in the list.
3

Edit settings

Click on Edit settings.
4

Set as primary action

Expand the Goal and optimisation action section and switch the optimisation action to “Primary action used for bidding optimisation”.
5

Save

Click Save. All campaigns using account-default conversion goals will be optimized toward the imported conversion action.
If you exported a combined SegmentStream conversion, make sure that all website conversions already included in it (for example, Website Purchase) are switched to Secondary action not used for bidding optimisation to avoid conversion duplication.