Every event you collect through the SegmentStream tracker can be marked as conversion.
To create a simple conversion navigate to the Conversions page, click + ADD, and select Simple conversion.
There are two types of simple conversions, Purchase and Custom event.
Purchase
The standard conversion for e-commerce websites.
To create this type of conversion you have to name the conversion, for example “Purchase”, make sure the Purchase conversion event type is selected, and click SAVE.
Filters
To configure a filter you can select from a list of built-in default dimensions, custom dimensions and metrics based on the event parameters collected to your GA4 property, as well as product dimensions.
For example, if you want to track purchases with a total value over $100, use the Event Transaction Total dimension as displayed in the screenshot below.
Conversions deduplication
By default, Purchase conversions are deduplicated by order ID. To track only the first purchase per user, enable the Deduplication by Client ID option.
Conversions adjustment
Enabling conversions adjustment allows you to specify a time window, in days, during which conversion data in SegmentStream can be updated based on refunds processed in GA4. This setting ensures that the data in SegmentStream remains closely aligned with your GA4 reports, accurately reflecting conversion values.
Custom event
All events other than the purchase event can be used as conversions through this type of conversion. To create this type of conversion you have to first name the conversion, for example “Lead”, select the Custom conversion event type, and then configure the following sections:
Filters
To configure a filter you can select from a list of built-in default dimensions, custom dimensions and metrics based on the event parameters collected to your GA4 property, as well as product dimensions.
As an example, the Event Action dimension values contain the names of the events as they are sent to your GA4 property, so creating a conversion for the event with the lead even name would require the setup illustrated in the screenshot below.
Conversion value
If your conversion has a monetary value that you would like to see reported in the SegmentStream reports, you have two options:
- Event value, this option is useful when the value of each conversion might differ. This requires the value event parameter to be configured in the event sent to GA4.
- Manual value, this option means that all conversions have an equal value.
In case you don't have a monetary value for the conversion tracked, select the No value option.
Conversions deduplication
Enabling deduplication will filter out conversions that happened by users with the same Google Client ID within a set day window.
