Facebook conversions export

Select a conversion

Inside the admin panel, go to the Conversions page and select the conversion you want to export as an event to your Facebook pixel.

Add export

In the conversion menu, click Add Export.

Authenticate with Facebook

Select Facebook in the window that opens and go through the authentication flow.

Configure export settings

After the authentication flow, you should see the Facebook export settings.

Enter your Pixel ID (which can be found inside the Facebook Events Manager).
Fill in the Event name for each conversion. We recommend keeping the event name the same as your conversion name within SegmentStream.
Choose whether to enable Enhanced Tracking, which exports additional user data such as email, name, and other details if available in the conversion data.
Choose whether to enable Retrospective Updates, which allows exporting conversions retroactively within the set lookback window. This is useful when conversions are exported from your CRM, particularly when conversions are validated several days after they occur.

Save

Click Save. Conversions will be automatically exported to Facebook daily after data processing for the previous day is completed.

It might take up to 1 hour before you see the first batch of events from SegmentStream.

Cookies custom fields setup

By default, Google Analytics 4 does not collect data about first-party cookies like _fbp. This cookie is required to send additional data through server-side conversion tracking.

Using GTM
Using gtag.js

Create a cookie variable

Inside your Google Tag Manager, go to Variables, click New, and choose the 1st Party Cookie variable type from the list.

Configure the variable

Name your variable fbp, enter _fbp in the Cookie Name field, and click Save.

Add to your Google Tag

Open your Google Tag, click Add parameter in the Event Parameter field, and enter the parameter fbp with the value {{fbp}}.

Publish

Click Save and Publish the container.

Define a global function that dynamically gets the cookie value:
```
function getFbpCookie() {
  try {
    return /_fbp=(fb\.1\.\d+\.\d+)/.exec(window.document.cookie)[1];
  } catch (e) {
    return undefined;
  }
}
```
It is important to use a function instead of saving to a global variable because sometimes the cookie value might not be available yet (for example, the Facebook Pixel SDK has not loaded).

Add the parameter to your gtag config call:

gtag('config', 'G-XXXXXXXXXX', {
  fbp: getFbpCookie(),
  // other params...
});

Optional. Add the parameter to all other events:
```
gtag('event', '<EVENT_NAME>', {
  fbp: getFbpCookie(),
  // other params...
});
```
Adding parameters to events may improve tracking in case your gtag config call was triggered before cookies were set.

Getting started

Project configuration

Dashboards

Attribution

Optimization

Geo Tests

MCP

Facebook conversions export

Cookies custom fields setup

Getting started

Project configuration

Dashboards

Attribution

Optimization

Geo Tests

MCP

​Cookies custom fields setup

Cookies custom fields setup