The Visit Scoring attribution model is a multi-touch, cross-channel, cross-device attribution model that assigns fractional parts of conversion and conversion value based on user behaviour after each click. For more information, read the SegmentStream basics article.Documentation Index
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Name
You can name the attribution model as you want to see it displayed in the reports dashboard.Attribution type
Select theVisit Scoring option from the selector.
Significant traffic sources
You can adjust your attribution model by excluding unwanted referrers. For instance, if you wish to provide credit only to paid channels, you can set up the following filter:- Dimension:
Ad Platform - Operator:
is not empty
