Skip to main content
The Visit Scoring attribution model is a multi-touch, cross-channel, cross-device attribution model that assigns fractional parts of conversion and conversion value based on user behaviour after each click. For more information, read the SegmentStream basics article.

​
Name

You can name the attribution model as you want to see it displayed in the reports dashboard.

​
Attribution type

Select the Visit Scoring option from the selector.

​
Significant traffic sources

You can adjust your attribution model by excluding unwanted referrers. For instance, if you wish to provide credit only to paid channels, you can set up the following filter:
  • Dimension: Ad Platform
  • Operator: is not empty
In this case, SegmentStream attributes all the value to paid clicks, ignoring not only direct visits, but also organic, email, referral, and other channels. Visit Scoring attribution model configuration