The multi-click attribution model evaluates each session for lift in purchase probability and assigns credit only if:
- The visit increased the likelihood of conversion.
- Behavioural signals (e.g. product views, time on site, repeat visits) show meaningful intent.
Name
You can name the attribution model as you want to see it displayed in the reports dashboard.
Attribution type
Select the
Multi-Touch option from the selector.Significant traffic sources
You can adjust your attribution model by excluding unwanted referrers.
For instance, if you wish to provide credit only to paid channels like Facebook, and to non-brand campaigns you can set up the following filter:
- Dimension
Ad PlatformOperatoris not empty
- Dimension
CampaignOperatordoes not containValuebrand
In this case, SegmentStream will attribute value to paid non-brand sessions, unless such sessions were not tracked.
