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The multi-click attribution model evaluates each session for lift in purchase probability and assigns credit only if:
  • The visit increased the likelihood of conversion.
  • Behavioural signals (e.g. product views, time on site, repeat visits) show meaningful intent.

Name

You can name the attribution model as you want to see it displayed in the reports dashboard.

Attribution type

Select the Multi-Touch option from the selector.

Significant traffic sources

You can adjust your attribution model by excluding unwanted referrers.
For instance, if you wish to provide credit only to paid channels like Facebook, and to non-brand campaigns you can set up the following filter:
  • Dimension Ad Platform Operator is not empty
  • Dimension Campaign Operator does not contain Value brand
In this case, SegmentStream will attribute value to paid non-brand sessions, unless such sessions were not tracked.
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