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The multi-touch attribution model evaluates each session for lift in purchase probability and assigns credit only if:
  • The visit increased the likelihood of conversion.
  • Behavioural signals (e.g. product views, time on site, repeat visits) show meaningful intent.

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Name

You can name the attribution model as you want to see it displayed in the reports dashboard.

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Attribution type

Select the Multi-Touch option from the selector.

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Significant traffic sources

You can adjust your attribution model by excluding unwanted referrers. For instance, if you wish to provide credit only to paid channels and to non-brand campaigns, you can set up the following filters:
  • Dimension: Ad Platform, Operator: is not empty
  • Dimension: Campaign, Operator: does not contain, Value: brand
In this case, SegmentStream attributes value to paid non-brand sessions, unless such sessions were not tracked.