The ML post-click attribution model is a multi-touch, cross-channel, cross-device attribution model that assigns fractional parts of conversion and conversion value based on user behaviour after each click.
For more information read our SegmentStream basics.
You can name the attribution model as you want to see it displayed in the reports dashboard.
ML post-click option from the selector.
Significant traffic sources
You can adjust your attribution model by excluding unwanted referrers.
For instance, if you wish to provide credit only to paid channels like Facebook, you can set up the following filter:
Ad Platform Operator
is not equal to
In this case, SegmentStream will attribute all the value to the last paid click, ignoring not only direct visits, but also organic, email, referral, and other channels.