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The SegmentStream AI Agents Skills plugin gives you a ready-to-use marketing measurement analyst inside your AI tool. Unlike the manual MCP setup, the plugin includes pre-built skills for measurement strategy, report querying patterns, and project configuration — plus OAuth authentication so you don’t need to manage API tokens.

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What the plugin includes

  • MCP server connection — pre-configured connection to SegmentStream’s MCP server with OAuth authentication
  • Marketing analyst agent — a specialized agent persona that interprets data in context, not just returns raw numbers
  • Skills — built-in knowledge about report querying, measurement methodology, and project setup
  • Commands — /segmentstream:setup to configure your project and /segmentstream:refresh to sync configuration changes
The plugin uses OAuth for authentication. On first use, a browser window opens for you to sign in with your SegmentStream account — no API tokens or environment variables needed.

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Choose your tool

Claude Code

Install via CLI, npx, or git clone.

Claude Cowork

Add from the plugin marketplace with step-by-step screenshots.

Cursor

Clone the repo and load via Cursor settings.

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Quick start

After installing the plugin in any tool:
  1. Run /segmentstream:setup to discover your projects and configure the local connection.
  2. Start asking questions:
    • “How are my Google Ads campaigns performing this month?”
    • “Which channels have the best ROAS?”
    • “Show me conversion trends for the last 30 days”
    • “Is my Facebook cost data complete?”

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Commands

CommandDescription
/segmentstream:setupDiscover your SegmentStream projects and configure the local project connection.
/segmentstream:refreshRe-sync project configuration after adding new data sources, conversions, or attribution models.

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Staying up to date

The plugin is under active development — new skills, agents, and measurement capabilities are added regularly. Check for updates frequently to get the latest features.

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Plugin vs. manual MCP setup

PluginManual MCP setup
AuthenticationOAuth (browser sign-in)API token
Agent personaBuilt-in marketing analystGeneric assistant
SkillsMeasurement strategy, report patterns, project setupNone
Commands/segmentstream:setup, /segmentstream:refreshNone
Supported toolsClaude Code, Claude Cowork, CursorAny MCP client
Setup effortOne command or a few clicksManual JSON configuration
Use the plugin when working in Claude Code, Claude Cowork, or Cursor. Use the manual MCP setup for other tools like VS Code, Windsurf, or Claude Desktop.

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Source code

The plugin is open source: github.com/segmentstream/agent-skills Report issues or contribute on GitHub.