Why do I see sessions with non-google source/medium dimensions under the Google Ads ad platform dimension?

SegmentStream auto-associates sessions with Google Ads when they include click parameters like gclid, wbraid, or gbraid.
This occurrence can arise in cases where:
  1. Other advertising platforms purchase Google Ads traffic, for example, affiliate marketing network like AWIN
  1. There's human error, leading to the inclusion of Google-specific click ID parameters in ad links of other platforms.

Do your reports show assisted conversions or the view-through conversions from each of the platforms?

Our reports do not display assisted or view-through conversions from individual platforms. Instead, we offer a unique attribution model that highlights the incremental impact of each marketing channel. This model considers user behavior on your website and brings together data about user engagement with your brand on platforms like Facebook, Youtube, and others.

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