Sending Website Lead Data to your CRM

javascript
window.segmentstream.anonymousId()

• If the user has consented to cookies, this method will return the _ga cookie value.

• If the user has not consented, it will return a generated anonymous ID (instead of null).

1. Replace the _ga cookie
If your CRM currently receives the _ga cookie value, replace it with window.segmentstream.anonymousId().

2. If replacement is not possible
Send the anonymousId() value to a separate field in your CRM.

3. Trigger the Conversion Event on the Same Page
On the same page where the lead is sent to the CRM, you must also call window.segmentstream.conversion().
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Calling the conversion method on a different page, for example, a redirect page after the lead is sent, will not work for aggregated conversion attribution. The call must happen on the same page where the lead is submitted.

4. Usage Example

javascript
// code that sends data to the CRM
const clientId = window.segmentstream.anonymousId();
sendLeadToCRM({
    name: leadName,
    email: leadEmail,
    clientId: clientId
});

// code that sends data to SegmentStream
window.segmentstream.conversion();