This section explains how to ensure accurate attribution and data quality for businesses collecting leads through websites and ad platforms.
- Sending Lead Data with SegmentStream ID – Learn how to capture and send the user identifier from the SegmentStream SDK to your CRM together with lead data. This ensures consistent attribution for both consented and non-consented users while staying privacy-compliant.
- Tracking Ad Platform Lead Forms – Discover how to handle leads generated directly on ad platforms (Meta, LinkedIn, Google Ads, TikTok, etc.) by creating synthetic landing pages and virtual sessions. This allows you to track and attribute leads even when users never visit your website.
- Lead Scoring – Understand how SegmentStream’s machine learning models score your leads by quality and potential value. This enables smarter optimisation, focusing on high-value prospects and improving marketing ROI.