Google Analytics 4 (web)

By using the SegmentStream event tracking connection, you can export data to SegmentStream without any event collection limits, while simultaneously forwarding the data to your Google Analytics 4 property.
SegmentStream can also work by utilising your native GA4 BigQuery export data.

Getting started

Google Analytics 4 should already be implemented on your website either through Google Tag Manager, Google Tag (gtag.js) or using any other client or server side tagging instrument.
If GA4 has not been set up on your website, and there is no plan to implement it in the near future, please proceed with this guide - Direct tracking
Your SegmentStream event tracking connection method will depend on the way GA4 is implemented on your website, please refer to the table below to choose the method that fits you:
Any type of Google Analytics 4 connection can be used with the native BigQuery Export feature. For more information on how to connect your GA4 BigQuery data to SegmentStream, please refer to this guide: GA4 BigQuery Export.

In this section:

GTMGoogle Tag (gtag.js)ShopifyTealium

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