> ## Documentation Index
> Fetch the complete documentation index at: https://docs.segmentstream.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Events tracking

> Configure event tracking on your website or app to feed ML models and power SegmentStream attribution.

Events are specific actions or interactions that users perform on your website or application, such as clicking a button, viewing a page, or completing a form. They play a significant role in training the SegmentStream machine learning models, which analyse the sequence of events leading up to conversions to power the attribution models available in reports.

## Tracking options

<CardGroup cols={2}>
  <Card title="GA4 BigQuery Export" icon="google" href="/project-configuration/events-tracking/ga4-bigquery-export">
    The recommended approach for websites with Google Analytics 4 already implemented.
  </Card>

  <Card title="Adobe Analytics" icon="chart-mixed" href="/project-configuration/events-tracking/adobe-analytics">
    Connect event data from Adobe Analytics.
  </Card>

  <Card title="Consent mode" icon="shield-check" href="/project-configuration/events-tracking/consent-mode">
    Understand how SegmentStream handles user consent and privacy.
  </Card>

  <Card title="FAQ" icon="circle-question" href="/project-configuration/events-tracking/faq">
    Frequently asked questions about event tracking.
  </Card>
</CardGroup>

## GA4 BigQuery Export

If Google Analytics 4 is already implemented on your website or app, integrating event tracking through the native GA4 BigQuery Link feature is the most straightforward approach. This method exports your GA4 event data directly to BigQuery, where SegmentStream can process it.

## Adobe Analytics

For websites using Adobe Analytics, SegmentStream can ingest event data through a dedicated integration. Contact your project manager for setup details.

## Consent mode

SegmentStream supports Google Consent Mode, allowing you to collect event data while respecting user privacy preferences. When consent is denied, SegmentStream can still attribute conversions using aggregated and modelled data.