> ## Documentation Index
> Fetch the complete documentation index at: https://docs.segmentstream.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reddit

> Connect Reddit Ads to SegmentStream and import campaign cost data.

## Getting started

<Steps>
  <Step title="Navigate to Data Sources">
    Inside the admin panel navigate to the **Data Sources** page and click **+ NEW** on the top right corner.
  </Step>

  <Step title="Select Reddit">
    Choose **Reddit** from the list.
  </Step>

  <Step title="Authenticate">
    Click **Click to connect with Reddit** and go through the authentication and setup flow.
  </Step>

  <Step title="Select account">
    Select the account from which you would like to import the cost data.
  </Step>

  <Step title="Save">
    Click **Save**.
  </Step>
</Steps>

## UTM tagging best practices

Append the following `utm_id` parameter using [Reddit macros](https://business.reddithelp.com/helpcenter/s/article/Set-up-third-party-measurement) to your Destination URL to ensure the best stitching quality for your ads:

```plain text theme={null}
&utm_id={{CAMPAIGN_ID}}_{{ADGROUP_ID}}_{{AD_ID}}
```