> ## Documentation Index
> Fetch the complete documentation index at: https://docs.segmentstream.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads conversions export

> Export SegmentStream conversions to Google Ads for bidding optimization and enhanced conversion tracking.

<Steps>
  <Step title="Select a conversion">
    Inside the admin panel, go to the **Conversions** page and select the conversion that you want to export from the list.
  </Step>

  <Step title="Add export">
    In the conversion menu, click **Add Export**.

    <img src="https://mintcdn.com/segmentstream/fSGYTtkHEv2DXb5X/images/project-configuration/conversions/conversions-export.png?fit=max&auto=format&n=fSGYTtkHEv2DXb5X&q=85&s=76a83876daa99d4998a420f4ccb99e71" alt="Add export button" width="2390" height="1556" data-path="images/project-configuration/conversions/conversions-export.png" />
  </Step>

  <Step title="Authenticate with Google Ads">
    Select **Google Ads** in the window that opens and go through the authentication flow.
  </Step>

  <Step title="Configure export settings">
    After the authentication flow, you should see the Google Ads export settings.

    * Select your advertising account and a conversion action that you have created. You can also create a new conversion action by selecting the option in the conversion action dropdown.
    * The attribution window will be set to the value you selected when creating the conversion action, but can be shortened if necessary.
  </Step>

  <Step title="Save">
    Click **Save**. Conversions will be automatically exported to Google Ads daily after data processing for the previous day is completed.
  </Step>
</Steps>

<Info>
  The first conversions will be uploaded at least 6 hours after the conversion is initially created in the Google Ads UI.
</Info>

## Enhanced tracking

Enabling this feature allows SegmentStream to use the **Google Ads Enhanced conversions for leads** feature, an advanced version of offline conversion import. This method leverages user-provided data (such as email addresses) to supplement imported offline conversions, improving both attribution accuracy and bidding performance.

### Information SegmentStream can send

* **ip\_address** (single value, IPv4/IPv6, not available in UK/EU/CH)
* **hashed\_email\_addresses** (SHA256)
* **hashed\_phone\_number** (SHA256)
* **hashed address data** including `hashedFirstName`, `hashedLastName`

<Info>
  To use Enhanced Tracking in SegmentStream, you must first accept **Customer data terms** and enable **Enhanced conversions for leads** in your Google Ads account.
</Info>

### How to enable Enhanced conversions for leads

<Steps>
  <Step title="Open conversion settings">
    In your Google Ads account, go to **Goals** > **Settings**.
  </Step>

  <Step title="Accept customer data terms">
    Expand the **Customer data terms** section and accept the terms.
  </Step>

  <Step title="Enable Enhanced conversions for leads">
    Expand the **Enhanced conversions for leads** section and toggle the feature **On**.
  </Step>

  <Step title="Select data method">
    Select the method for providing user data. If your GA4 is implemented through GTM, choose the corresponding option.
  </Step>

  <Step title="Save">
    Click **Save**.
  </Step>
</Steps>

After completing these steps in Google Ads, enable **Enhanced Tracking** in SegmentStream. It may take up to 10 minutes before SegmentStream allows you to save the Enhanced Tracking conversion export due to Google Ads API delays.

## Retrospective updates

When this feature is enabled, conversions will be updated if their attribution data changes after the initial tracking. This is useful when conversion data is delayed -- for example, when a user makes a purchase online but the transaction is finalized several days later after offline confirmation.

## Use imported conversions for optimization

You can use the imported conversion for bidding optimization at either the account-default or campaign-specific level.

<Tabs>
  <Tab title="Account-default level">
    <Steps>
      <Step title="Navigate to conversions">
        After confirming that data is flowing correctly, go to the **Conversions** section within **Tools & Settings** > **Measurement** in your Google Ads account.
      </Step>

      <Step title="Select the imported conversion">
        Click on the **imported Conversion action** in the list.
      </Step>

      <Step title="Edit settings">
        Click on **Edit settings**.
      </Step>

      <Step title="Set as primary action">
        Expand the **Goal and optimisation action** section and switch the optimisation action to **"Primary action used for bidding optimisation"**.
      </Step>

      <Step title="Save">
        Click **Save**. All campaigns using account-default conversion goals will be optimized toward the imported conversion action.
      </Step>
    </Steps>

    <Warning>
      If you exported a combined SegmentStream conversion, make sure that all website conversions already included in it (for example, Website Purchase) are switched to **Secondary action not used for bidding optimisation** to avoid conversion duplication.
    </Warning>
  </Tab>

  <Tab title="Campaign-specific level">
    <Steps>
      <Step title="Navigate to conversions">
        After confirming that data is flowing correctly, go to the **Conversions** section within **Tools & Settings** > **Measurement** in your Google Ads account.
      </Step>

      <Step title="Add a custom goal">
        Scroll down to the **Custom goals** section, expand it, and click **Add custom goal**.
      </Step>

      <Step title="Configure the custom goal">
        Specify the name and **choose the imported conversion action** from the list. Click **Save**.
      </Step>

      <Step title="Set as campaign goal">
        Navigate to the campaign settings and expand the **Goals** section. Click on **Use campaign-specific goal settings** and choose the custom goal from the list.
      </Step>

      <Step title="Save">
        Click **Save**.
      </Step>
    </Steps>

    <Info>
      You can choose only one custom goal as a campaign-specific goal. If you want to use several custom goals within one campaign, create an additional custom goal for the combination of the needed conversion actions and use it as a campaign-specific goal.
    </Info>
  </Tab>
</Tabs>