> ## Documentation Index
> Fetch the complete documentation index at: https://docs.segmentstream.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> SegmentStream lets you measure advertising ROI and other KPIs by consolidating first-party and third-party data with ML-powered attribution.

## What is SegmentStream?

SegmentStream lets you measure your advertising ROI and other KPIs by consolidating first-party and third-party data. With the power of Machine Learning, it evaluates the incremental value of each marketing touchpoint across various devices and browsers.

For an in-depth understanding of how SegmentStream supports multi-touch attribution, refer to the [SegmentStream basics](/segmentstream-basics) article.

## How to integrate SegmentStream

The integration process with SegmentStream is straightforward. Follow the key steps below or jump straight to the [Quick start](/quick-start) guide.

<Steps>
  <Step title="Create an account">
    Sign up using the link provided by your SegmentStream manager.
  </Step>

  <Step title="Configure your data warehouse">
    Connect a data warehouse to store and process your project's data (optional).
  </Step>

  <Step title="Set up event tracking">
    Configure event tracking on your website using GTM or GTAG.js.
  </Step>

  <Step title="Connect marketing platforms">
    Connect your advertising platforms with built-in integrations.
  </Step>

  <Step title="Define conversions">
    Set up your business conversions to track.
  </Step>

  <Step title="Optimize budget allocation">
    Use the AI-powered budget allocation recommendation engine.
  </Step>

  <Step title="Analyze KPIs">
    Review your KPIs through built-in reports.
  </Step>
</Steps>

## How to use SegmentStream

SegmentStream offers a range of modules designed to enhance your data analysis and marketing strategies.

<CardGroup cols={2}>
  <Card title="Project configuration" icon="gear" href="/project-configuration/overview">
    Set up your data warehouse, event tracking, advertising platform integrations, and conversions.
  </Card>

  <Card title="Dashboards" icon="chart-line" href="/dashboards">
    Monitor and analyze key insights at a glance with an intuitive dashboard overview.
  </Card>

  <Card title="Attribution" icon="diagram-project" href="/attribution/overview">
    Customize reports and gain insights into marketing analytics with configurable attribution models.
  </Card>

  <Card title="Optimization" icon="wand-magic-sparkles" href="/optimization/overview">
    Maximize ROI through AI-powered budget reallocation across all your digital channels and campaigns.
  </Card>

  <Card title="Geo Tests" icon="earth-americas" href="/geo-tests">
    Measure the real sales impact of your paid media investments with controlled geo experiments.
  </Card>

  <Card title="MCP" icon="plug" href="/mcp/overview">
    Connect AI tools to your SegmentStream workspace to query attribution data through natural language.
  </Card>
</CardGroup>

## Troubleshooting and FAQs

Each section in the documentation includes an FAQ page addressing common questions and potential issues:

* [Attribution FAQ](/attribution/faq)
* [Data sources FAQ](/project-configuration/data-sources/faq)
* [Optimization FAQ](/optimization/faq)

## Support and feedback

If you encounter any issues, use the support button within your dashboard to communicate directly with the product team.