> ## Documentation Index
> Fetch the complete documentation index at: https://docs.segmentstream.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Optimization FAQ

> Common questions about the optimization module, including adoption calculation, prediction accuracy, and gain metrics.

<AccordionGroup>
  <Accordion title="What is the Optimization Overview page?">
    The Optimization Overview page shows how your portfolio has performed over time. It helps you understand the impact of your budget decisions and guides you in making data-driven adjustments to improve future results.
  </Accordion>

  <Accordion title="How is Adoption calculated?">
    Adoption measures how closely you follow the budget allocation recommendations:

    * **100% adoption** means you followed the recommendations exactly.
    * **0% adoption** means you kept the same budget distribution as before.
    * **Negative adoption** (down to -100%) means you made changes opposite to the recommendations.
    * The total budget amount does not affect adoption -- only the distribution matters.
  </Accordion>

  <Accordion title="How is Prediction Accuracy calculated?">
    Prediction Accuracy shows how well the system predicts future campaign performance:

    * **100% accuracy** means the predictions were perfect.
    * **0% accuracy** means the predictions were completely opposite to reality.
    * The calculation compares the system's predictions to the best and worst possible scenarios based on actual performance data.
  </Accordion>

  <Accordion title="Why might Prediction Accuracy be low?">
    Prediction Accuracy can be low due to:

    1. **Insufficient conversions** -- Very few conversions can make predictions unreliable.
    2. **Major external or internal changes** -- Competitor activities, seasonal changes, or other factors.
    3. **Approaching optimal state** -- When campaigns perform similarly, small changes can have large impacts.
  </Accordion>

  <Accordion title="Why is Adoption 100% when I increased the budget more than recommended?">
    Adoption measures how well you followed the recommended budget **distribution** across campaigns, not the total budget change. If you kept the same distribution but increased the overall budget, adoption can still be 100%.
  </Accordion>

  <Accordion title="How can actual gain increase when adoption is below 0%?">
    Actual gain can increase with negative adoption when:

    1. Prediction accuracy is low, and not following recommendations leads to better results.
    2. You take higher risks than recommended (for example, increasing a budget by 50% instead of the recommended 15%).
  </Accordion>

  <Accordion title="What is the difference between Gain/Loss, Potential Gain, and Missed Opportunity?">
    * **Gain/Loss** -- The actual impact of your budget changes compared to making no changes.
    * **Potential Gain** -- What could have been achieved if you fully followed the recommendations.
    * **Missed Opportunity** -- The difference between your potential gain and actual gain.
  </Accordion>
</AccordionGroup>