Driveback is a website personalization platform. SegmentStream allows you to send data about the behavior of your users to Driveback.


With SegmentStream, you can fully integrate Driveback with your site.

To set up integration with Driveback:

  1. Log in to
  2. Go to the “Integration” tab and click on the block with the Driveback logo.
  3. In the panel that opens, configure the integration.

Driveback ID

You can request your Driveback ID from your Driveback account manager.

Required events and variables

While the Driveback integration can work without any additional events and variables, advanced personalisation scenarios will require them. Your Driveback manager will discuss the possible scenarios tailored for your website, and provide with a list of required events and variables.