The Viewed Cart event must be pushed to the digitalData.events array when the cart page is loaded. In the event that clicking on the link to the cart does not load a new page, but opens a pop-up with the contents of the cart - you should also push the Viewed Cart event.

From the site code / when using AJAX

digitalData.events.push({
  category: 'Ecommerce',
  name: 'Viewed Cart'
});

From the DDManager interface

Trigger: event Viewed Page

Event handler:

if (_digitalData('page.type') === 'checkout') {
  return {
    category: 'Ecommerce',
    name: 'Viewed Cart'
  };
}

Required by the following integrations:

  • Adwords
  • Criteo
  • MyTarget
  • RTB House
  • Sociomantic
  • Segmento