Updated Cart

The Updated Cart event must be pushed to the digitalData.events array whenever the cart contents are modified, such as: adding/removing products, changing the quantity of products in the cart, emptying the cart.

From the site code / when using AJAX

When the user’s cart is updated, the website should send an Updated Cart event. Note, that the cart object in the event must represent the complete state of the user’s cart after the changes have been made.

For example if we have a cart with the content:

window.digitalData = {
  ...,
  cart: {
    id: "CART2203",
    currency: "GBP",
    subtotal: 50,
    total: 50,
    lineItems: [
      {
        product: {
          id: "1234567890",
          url: "http://website.com/product.html",
          imageUrl: "http://website.com/image.png",
          thumbnailUrl: "http://website.com/image_thumb.png",
          name: "Big Boots",
          description: "Product description",
          manufacturer: "Timberland",
          category: ["Footwear","Boots"],
          currency: "GBP",
          unitPrice: 60,
          unitSalePrice: 50,
          skuCode: "TBL6065RW"
        },
        quantity: 1,
        subtotal: 50
      },
    ]
  },
  ...
}

Then another product with id ‘1234567890’ is added to the cart (now we have 2 products - quantity = 2), we should call the Updated Cart event:

digitalData.events.push({
  category: 'Ecommerce',
  name: 'Updated Cart',
  cart: {
    id: "CART2203",
    currency: "GBP",
    subtotal: 100,
    total: 100,
    lineItems: [
      {
        product: {
          id: "1234567890",
          url: "http://website.com/product.html",
          imageUrl: "http://website.com/image.png",
          thumbnailUrl: "http://website.com/image_thumb.png",
          name: "Big Boots",
          description: "Product description",
          manufacturer: "Timberland",
          category: ["Footwear","Boots"],
          currency: "GBP",
          unitPrice: 60,
          unitSalePrice: 50,
          skuCode: "TBL6065RW"
        },
        quantity: 2,
        subtotal: 100
      },
    ]
  }
})

Since version 1.1.3, the SegmentStream SDK calculates the differences between the digitalData.cart object and the cart object inside the Updated Cart event, checks which products have been added or removed, and triggers the corresponding Added Product/Removed Product events.

For example, the code above will trigger the following event:

{
  category: 'Ecommerce',
  name: 'Added Product',
  product: {
    id: "1234567890",
    url: "http://website.com/product.html",
    imageUrl: "http://website.com/image.png",
    thumbnailUrl: "http://website.com/image_thumb.png",
    name: "Big Boots",
    description: "Product description",
    manufacturer: "Timberland",
    category: ["Footwear","Boots"],
    currency: "GBP",
    unitPrice: 60,
    unitSalePrice: 50,
    skuCode: "TBL6065RW"
  },
  quantity: 1
})

If your digitalData version is ‘1.1.3’ or higher, avoid of calling digitalData.changes.push to dynamically update the contents of the digitalData.cart object, and use Updated Cart instead.

Do not call the code during or immediately before reloading the site page, for example, when you remove a product from the shopping cart. In this case, the redirect can happen before the SegmentStream has enough time to send the event to all connected systems.

For a detailed description of the cart object, see the developer section.

From the SegmentStream interface

Updated Cart is a server event. We recommend pushing it to the digitalData.events array from the site code. Do not create the Updated Cart event based on a Add to cart button click trigger. Clicking on the button does not guarantee that the cart’s content on the server will update.

Required by the following integrations:

  • Mindbox
  • RTB House
  • Ofsys