The Achieved Experiment Goal event should be pushed to digitalData.events array when the user reaches the goal of an experiment. This can be either the completion of a transaction, adding a product to the shopping cart or to the favorites list, etc.

From the site code / when using AJAX

digitalData.events.push({
  name: 'Achieved Experiment Goal'
});

From the DDManager interface

In case the experiment’s goal is one of the already existing events (for example, ‘Completed Transaction’), it can be set up as such:

Trigger: event Completed Transaction,

Event handler:

return { name: 'Achieved Experiment Goal' };

Required by the following integrations:

  • Driveback Experiments