Product page

Below is an example of filling the data layer digitalData for a page with a detailed description of the product.

Page contents

Introduction

On the product detail of the online store, the following objects must be declared and filled:

  • Required: product, page, website, user, cart, version
  • Optional (depends on page content): campaigns ,recommendation

product

The digitalData.product object must be declared and filled on any page that has digitalData.page.type = ‘product’.

More about the product object

Example:

window.digitalData = {
  ...,
  product: {
    id: "1234567890",
    url: "http://website.com/product.html",
    imageUrl: "http://website.com/image.png",
    thumbnailUrl: "http://website.com/image_thump.png",
    name: "Leather skirt",
    description: "Description",
    manufacturer: "Gucci",
    category: ['Clothing','Skirts','Mini'],
    currency: "GBP",
    unitPrice: 100,
    unitSalePrice: 100,
    skuCode: 'TBL6065RW'
    stock: 21,
    voucher: "MYVOUCHER1",
    color: "black",
    size: "41",
    variations: [
      ...,
      {
        id: "1234567890",
        skuCode: "TBL6065RF",
        size: "43"
      },
      ...
    ]
  },
  ...
}

page

You need to declare and fill in only 2 variables in the digitalData.page object. All other variables will be automatically filled by the SegmentStream library.

More about the page object

Example:

  window.digitalData = {
    ...,
    page: {
      type: 'product',
      category: 'Product Detail'
    },
    ...
  }

We recommend passing giving the digitalData.page.category variable a value of ‘Sold Out’ on products that aren’t in stock.

website

You need to declare and fill in only 6 variables in the digitalData.website object. The following 3 variables are required: website.type, website.currency, website.environment. The remaining variables depend on the characteristics of your site.

More about the website object

Example:

  window.digitalData = {
    ...,
    website: {
      region: "London",
      regionId: "11",
      type: "desktop",
      language: "en-gb",
      currency: "GBP",
      environment: "production"
    },
    ...
  }

user

The composition of the digitalData.user object strongly depends on the requirements of the project. We recommend that you fill at least the following variables: userId, user.email, user.isLoggedIn, user.firstName, user.isSubscribed

If you do not have information about a particular property of a visitor, do not declare the variable. For example: you do not know if the visitor is subscribed to the email-list. Correct: do not declare the variable digitalData.user.isSubscribed, Wrong: declare a variable and assign it a value of FALSE.

Even if the visitor is not authorized, but has been authorized in the past, pass the information about him to the object digitalData.user. This will help with the targeting of personalization campaigns and in the management of advertising systems.

More about the user object

Example:

window.digitalData = {
  ...,
  user: {
    firstName: "John",
    userId: "4638mn1",
    email: "[email protected]",
    isLoggedIn: true,
    isSubscribed: false
  },
  ...
}

cart

The digitalData.cart object must be declared and filled when loading each page of the site.

If the user’s cart is empty fill the object as described in the cart object description

More about the cart object

Example:

window.digitalData = {
  ...,
  cart: {
    id: "CART2203",
    currency: "GBP",
    subtotal: 100,
    total: 105,
    lineItems: [
      ...,
      {
        product: {
          id: "1234567890",
          url: "http://website.com/product.html",
          imageUrl: "http://website.com/image.png",
          thumbnailUrl: "http://website.com/image_thumb.png",
          name: "Big Boots",
          description: "Product description",
          manufacturer: "Timberland",
          category: ["Footwear","Boots"],
          currency: "GBP",
          unitPrice: 60,
          unitSalePrice: 50,
          skuCode: "TBL6065RW"
        },
        quantity: 2,
        subtotal: 100
      },
      ...
    ]
  },
  ...
}

version

The digitalData.version variable must be declared and filled when loading each page of the site.

More about the version variable

Example:

window.digitalData = {
  ...,
  version: '1.1.3',
  ...
}

Optional properties

campaigns

The digitalData.campaigns array must be declared and filled if the page you are loading has banners whose effectiveness you plan to track.

More about the campaigns array

Example:

window.digitalData = {
  ...,
  campaigns: [
    ...,
    {
      id: "PROMO124",
      name: "SS18 SALE",
      description: "1500 models for sale",
      category: "Banner",
      subcategory: "Sales",
      design: "600x120",
      position: "left"
    },
    ...
  ],
  ...
}

recommendation

The digitalData.recommendation array must be declared and filled if there is at least 1 list of products on the loaded page.

More about the recommendation array

Example:

window.digitalData = {
  ...,
  recommendation: [
    ...,
    {
      listName: "Recently viewed products",
      listId: "recentlyViewed",
      items: [
        ...,
        {
          id: "1234567890",
          url: "http://website.com/product.html",
          imageUrl: "http://website.com/image.png",
          thumbnailUrl: "http://website.com/image_thumb.png",
          name: "Big Boots",
          description: "Product description",
          manufacturer: "Timberland",
          category: ["Footwear","Boots"],
          currency: "GBP",
          unitPrice: 60,
          unitSalePrice: 50,
          skuCode: "TBL6065RW"
        },
        ...
      ]
    },
    ...
  ],
  ...
}

Whole object

In the end, your code will be similar to:

window.digitalData = {
  product: {
    id: "1234567890",
    url: "http://website.com/product.html",
    imageUrl: "http://website.com/image.png",
    thumbnailUrl: "http://website.com/image_thump.png",
    name: "Leather skirt",
    description: "Description",
    manufacturer: "Gucci",
    category: ['Clothing','Skirts','Mini'],
    currency: "GBP",
    unitPrice: 100,
    unitSalePrice: 100,
    skuCode: 'TBL6065RW'
    stock: 21,
    voucher: "MYVOUCHER1",
    color: "black",
    size: "41",
    variations: [
      {
        id: "1234567890",
        skuCode: "TBL6065RF",
        size: "43"
      }
    ]
  },
  page: {
    type: 'product',
    category: 'Product Detail'
  },
  website: {
    type: "desktop",
    currency: "GBP",
    environment: "production"
  },
  user: {
    firstName: "John",
    userId: "4638mn1",
    email: "[email protected]",
    isLoggedIn: true,
    isSubscribed: false
  },
  cart: {
    id: "CART2203",
    currency: "GBP",
    vouchers: [
      "MYVOUCHER1"
    ],
    voucherDiscount: 10,
    tax: 10,
    shippingCost: 5,
    shippingMethod: "Delivery",
    subtotal: 100,
    total: 95,
    lineItems: [
      {
        product: {
          id: "1234567890",
          url: "http://website.com/product.html",
          imageUrl: "http://website.com/image.png",
          thumbnailUrl: "http://website.com/image_thumb.png",
          name: "Big Boots",
          description: "Product description",
          manufacturer: "Timberland",
          category: ["Footwear","Boots"],
          currency: "GBP",
          unitPrice: 60,
          unitSalePrice: 50,
          skuCode: "TBL6065RW"
        },
        quantity: 2,
        subtotal: 100
      }
    ]
  },
  version: '1.1.3',
  campaigns: [
    {
      id: "PROMO124",
      name: "SS18 SALE",
      description: "1500 models for sale",
      category: "Banner",
      subcategory: "Sales",
      design: "600x120",
      position: "left"
    }
  ],
  recommendation: [
    {
      listName: "Recently viewed products",
      listId: "recentlyViewed",
      items: [
        {
          id: "1234567890",
          url: "http://website.com/product.html",
          imageUrl: "http://website.com/image.png",
          thumbnailUrl: "http://website.com/image_thumb.png",
          name: "Big Boots",
          description: "Product description",
          manufacturer: "Timberland",
          category: ["Footwear","Boots"],
          currency: "GBP",
          unitPrice: 60,
          unitSalePrice: 50,
          skuCode: "TBL6065RW"
        }
      ]
    },
  ]
}
/* Here you should place the snippet of the initialization of the SegmentStream library */

For convenience, we did not list the repeating elements of the recommendations, items, campaigns, lineItems arrays but left just one example in each.