Product page

Introduction

A product page is typically any page that shows detailed product information for a single product.

On the product detail of the online store, the following objects must be declared and filled: product, page, website, user, cart, version.

Required variables

page

You need to define only one variable in the digitalData.page object. All other variables are either optional or will be automatically filled by the SegmentStream SDK.

More about the page object

Example:

  window.digitalData = {
    ...,
    page: {
      type: 'product'
    },
    ...
  }

We recommend passing giving the digitalData.page.category variable a value of ‘Sold Out’ on products that aren’t in stock.

product

The digitalData.product object must be declared and filled on any page that has digitalData.page.type = ‘product’.

More about the product object

Example:

window.digitalData = {
  ...,
  product: {
    id: "1234567890",
    url: "http://website.com/product.html",
    imageUrl: "http://website.com/image.png",
    thumbnailUrl: "http://website.com/image_thump.png",
    name: "Leather skirt",
    description: "Description",
    manufacturer: "Gucci",
    category: ['Clothing','Skirts','Mini'],
    currency: "GBP",
    unitPrice: 100,
    unitSalePrice: 100,
    skuCode: 'TBL6065RW'
    stock: 21,
    voucher: "MYVOUCHER1",
    color: "black",
    size: "41",
    variations: [
      ...,
      {
        id: "1234567890",
        skuCode: "TBL6065RF",
        size: "43"
      },
      ...
    ]
  },
  ...
}

website

You need to declare and fill in only 6 variables in the digitalData.website object. The following 3 variables are required: website.type, website.currency, website.environment. The remaining variables depend on the characteristics of your site.

More about the website object

Example:

  window.digitalData = {
    ...,
    website: {
      region: "London",
      regionId: "11",
      type: "desktop",
      language: "en-gb",
      currency: "GBP",
      environment: "production"
    },
    ...
  }

user

The composition of the digitalData.user object strongly depends on the requirements of the project. We recommend that you fill at least the following variables: userId, user.email, user.isLoggedIn, user.firstName, user.isSubscribed

If you do not have information about a particular property of a visitor, do not declare the variable. For example: you do not know if the visitor is subscribed to the email-list.
Correct: do not declare the variable digitalData.user.isSubscribed.
Wrong: declare a variable and assign it a value of FALSE.

More about the user object

Example:

window.digitalData = {
  ...,
  user: {
    firstName: "John",
    userId: "4638mn1",
    email: "[email protected]",
    isLoggedIn: true,
    isSubscribed: false
  },
  ...
}

cart

The digitalData.cart object must be declared and filled when loading each page of the site.

If the user’s cart is empty fill the object as described in the cart object description

More about the cart object

Example:

window.digitalData = {
  ...,
  cart: {
    id: "CART2203",
    currency: "GBP",
    subtotal: 100,
    total: 105,
    lineItems: [
      ...,
      {
        product: {
          id: "1234567890",
          url: "http://website.com/product.html",
          imageUrl: "http://website.com/image.png",
          thumbnailUrl: "http://website.com/image_thumb.png",
          name: "Big Boots",
          description: "Product description",
          manufacturer: "Timberland",
          category: ["Footwear","Boots"],
          currency: "GBP",
          unitPrice: 60,
          unitSalePrice: 50,
          skuCode: "TBL6065RW"
        },
        quantity: 2,
        subtotal: 100
      },
      ...
    ]
  },
  ...
}

version

The digitalData.version variable must be declared and filled when loading each page of the site.

More about the version variable

Example:

window.digitalData = {
  ...,
  version: '1.1.3',
  ...
}

Example

In the end, your code will be similar to:

window.digitalData = {
  product: {
    id: "1234567890",
    url: "http://website.com/product.html",
    imageUrl: "http://website.com/image.png",
    thumbnailUrl: "http://website.com/image_thump.png",
    name: "Leather skirt",
    description: "Description",
    manufacturer: "Gucci",
    category: ['Clothing','Skirts','Mini'],
    currency: "GBP",
    unitPrice: 100,
    unitSalePrice: 100,
    skuCode: 'TBL6065RW'
    stock: 21,
    voucher: "MYVOUCHER1",
    color: "black",
    size: "41",
    variations: [
      {
        id: "1234567890",
        skuCode: "TBL6065RF",
        size: "43"
      }
    ]
  },
  page: {
    type: 'product',
    category: 'Product Detail'
  },
  website: {
    type: "desktop",
    currency: "GBP",
    environment: "production"
  },
  user: {
    firstName: "John",
    userId: "4638mn1",
    email: "[email protected]",
    isLoggedIn: true,
    isSubscribed: false
  },
  cart: {
    id: "CART2203",
    currency: "GBP",
    vouchers: [
      "MYVOUCHER1"
    ],
    voucherDiscount: 10,
    tax: 10,
    shippingCost: 5,
    shippingMethod: "Delivery",
    subtotal: 100,
    total: 95,
    lineItems: [
      {
        product: {
          id: "1234567890",
          url: "http://website.com/product.html",
          imageUrl: "http://website.com/image.png",
          thumbnailUrl: "http://website.com/image_thumb.png",
          name: "Big Boots",
          description: "Product description",
          manufacturer: "Timberland",
          category: ["Footwear","Boots"],
          currency: "GBP",
          unitPrice: 60,
          unitSalePrice: 50,
          skuCode: "TBL6065RW"
        },
        quantity: 2,
        subtotal: 100
      }
    ]
  },
  version: '1.1.3'
}

/**
 * SegmentStream JavaScript SDK snippet should be
 * placed after the digitialData object definition
 */

For convenience, we did not list the repeating elements of the items and lineItems arrays.

This document was last updated on April 13, 2020. If you notice any gaps, outdated information or simply want to leave some feedback to help us improve our documentation, please let us know!